Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and t heir websites to connect with their current and prospective customers. The reality is, people spend twice as much time online as they used to 12 years ago . And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing .
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Showing posts from June, 2018